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Insights from Andrew Boe: Exploring Microsoft's New SMB Paths for Azure SPDs

Writer's picture: The Crancer GroupThe Crancer Group

Hey TCG Partners!

In our last Voice of the Microsoft Partner, Andrew Boe, Director of SMB Partner Strategy at Microsoft, joined Andres Oceguera to discuss Microsoft's latest SMB paths for Azure Solution Partner Designations. Andrew shared exciting updates about Microsoft's partner designations and incentives. We learned how these designations enable partners to showcase their expertise and unlock additional benefits, demonstrating Microsoft's commitment to supporting partner success.

 

 

Navigating the Path to Specialization

Andrew also discussed achieving specializations within the Microsoft ecosystem. He provided insights into the scoring metrics used by Microsoft to evaluate partner performance across different categories, such as performance, skilling, and customer success. Andrew emphasized the importance of skilling and certification in demonstrating partner capabilities and aligning with Microsoft's strategic objectives, offering practical guidance on how partners can navigate the path to specialization.

 

 

Partner Success Stories and Future Opportunities

Compelling success stories showcased the tangible benefits of specializations and strategic alignment with Microsoft's vision. Through real-world examples and testimonials, we gained inspiration and insights into leveraging Microsoft's programs and incentives to drive business growth. Opportunities in areas such as SMB partnerships and VMWare on Azure were also explored, highlighting the evolving landscape of technology solutions and the role of partners in shaping their trajectory.

 

 

Empowering Partners for Success

This edition of the Voice of the Microsoft Partner provided us with a comprehensive overview of Microsoft's partner-centric approach. Microsoft reaffirmed its commitment to fostering a thriving partner ecosystem that delivers innovative solutions and drives digital transformation across industries by unveiling new designations, incentives, and opportunities. The latest VOMP highlighted Microsoft's unwavering commitment to partnership and collaboration. With Andres Oceguera at the helm and Andrew Boe providing expert insights, we left the VOMP inspired and empowered, ready to leverage Microsoft's resources and programs to fuel their growth and success in the dynamic world of technology.

 

 

Exciting Announcements

In addition to the upcoming VOMP, we're excited to present our current workshop series in collaboration with Microsoft, 'Exploring Microsoft's New SMB Paths for Azure Solution Partner Designations.' Join us for interactive sessions designed to help partners understand the 'how and why' of working with Microsoft.



 

Check Out Our M&A Marketplace Offer

TIM MUELLER also joined us during this VOMP to discuss our exciting new partnership with IT ExchangeNet. If you are a Microsoft channel partner interested in selling your business, finding a financial partner, or making an acquisition, then check out The Crancer Group's M&A Marketplace, powered by IT ExchangeNet help you navigate these crucial decisions with ease and confidence. It is an anonymous Marketplace where you can list your business and match buyers looking for acquisitions. Check it out here.

 

What's Next

Join us for our next Voice of the Microsoft Partner to get firsthand insights and learn how to leverage emerging trends to enhance your MSP marketing efforts. Discover how to avoid common pitfalls and stay ahead of the competition.

Head to our events page to download the ICS calendar invite for the remainder of the year!

 

We look forward to seeing you at the next VOMP!

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