Last week, we hosted the Voice of the Microsoft Partner to tackle one of the biggest shifts partners are facing: moving beyond the Copilot buzz of FY25 and embracing AI agents as the next stage of Microsoft’s strategy. If you couldn’t make it live, here’s what we covered and what it means for your Microsoft practice.

Last week, we hosted the Voice of the Microsoft Partner to break down what’s actually changing in FY26. Between shifting incentive structures, new Copilot plays, and a major push toward AI adoption, the updates are already affecting how partners build their GTM, prioritize their solutions, and engage with Microsoft sellers.

This month’s roundtable was a deep dive into what’s working, and what’s failing, in MSP marketing right now. The verdict? Most partners are running their marketing like it’s 2015, not 2025. And if you’re still relying solely on referrals or mass cold emails, you’re missing the bigger opportunity.