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Our mission at The Crancer Group is to help Microsoft Partners transform into the partner of tomorrow by creating a systematic and foundational approach to net new customer acquisition. We focus on foundation first, then implement a predictable and repeatable go to market strategy. Our goal is to grow our partners 40% year over year!​ The Crancer Group only takes on a select number of Microsoft Partners each year. Jumpstart your business and learn how to implement your net new marketing strategy.


The Crancer Group is a talented group of professionals with a wide range of skills and experience. We love what we do and do it with passion! Learn more about the unique individuals who are the driving force behind creating the Partners of Tomorrow.

MSP Division

At The Crancer Group, we are dedicated to helping Microsoft Partners progress into the Partner of Tomorrow. Our MSP team is comprised of professionals who specialize in helping with sales, marketing, and technical aspects of your business, to ensure that the partnership is mutually beneficial and successful.

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Sherman Crancer


Sherman is the President of The Crancer Group who spent the past 5 years at Microsoft. As a high energy, fiscally conscious, and goal-driven technology executive, Sherman Crancer approaches each new business challenge with his intrinsic flair for innovation, creative problem-solving, and measured risk-taking to drive consistent bottom-line improvement. The selective set of partners Sherman Crancer works with grow on average 40% year over year. Focusing on business risk, profitability, differentiation, and creative marketing techniques as the pillars of his business practice.

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Richard Crancer


Richard is the Chief Operating Officer at The Crancer Group. Originally from the San Francisco Bay area, he now lives in San Diego with his family. Richard brings his many years of experience in the financial services/customer services industry to the organization. He is a multi-faceted individual who oversees all departments of The Crancer Group.

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Andres Oceguera


As a business development consultant with several years of experience in the tech industry, Andres specializes in helping Microsoft Partners maximize their relationships within the Microsoft ecosystem. His expertise includes sales strategy, channel development, and business planning, and has a proven track record of driving revenue growth and creating lasting partnerships. Andres has worked with a wide range of clients, from SMB to Enterprise organizations, and prides himself on the ability to tailor his approach to each client's unique needs. Andres is eager to help unlock the full potential of our current and future Partners of Tomorrow!

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Phil Kent


Phil is a Southern California native and retired from the Marine Corps as a First Sergeant with over 20 years of service. While in the Marine Corps, he achieved a master's degree in Homeland Security. He is eager to jump into the next chapter of his life by dedicating himself to empowering the minds of others on the top Microsoft Technologies and creating valuable relationships with our Partners of Tomorrow!

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Josh Rogers


Josh see's the journey of IT as an ever-changing field of opportunity and growth, and his career has been built upon helping his customers & partners navigate it and reach the outcomes they're looking to achieve. The customer's Josh has worked with range from Fortune 500 level enterprises, small to medium sized companies, health systems and SLED. He has worked closely with all levels within these customers through both inside and outside engagements. He has engaged in hardware, software and managed services providing the most up to date solutions. Josh is eager to provide his expertise to our current and future Partners of Tomorrow!

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Riva Clendenon


Riva is the dynamic marketing executive at The Crancer Group, leveraging her expertise to empower our Partners and drive their marketing success. With a bachelor's degree in business administration, marketing from California State University, San Marcos, Riva has honed her skills and developed a keen understanding of the industry. As the driving force behind our Voice of the Microsoft Partner, Riva employs innovative digital marketing strategies to propel our message forward. Her proficiency extends across diverse areas, including social media marketing, event planning, and graphic design, enhancing our brand presence and engaging our target audience. Optimizing our Partner's marketing material and transforming their campaigns into impactful experiences, Riva thrives on building enduring relationships with our current and future Partners of Tomorrow!

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Gianna Crancer


Gianna is the marketing coordinator for The Crancer Group. Raised in Northern California, she is a senior attending California State University Channel Islands. She is on track to graduate with a bachelor's degree in psychology by the end of 2023. Gianna brings a fresh and innovative perspective to the Marketing team, contributing to the ongoing success of The Crancer Group.

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The Learning Team

The Learning Team is the gold standard for Microsoft education. Our team has facilitated over 300 Azure Immersion Workshops in the last year, alone. They run 30+ AIW's a month, on average, for the Microsoft subsidiaries in the United States, Canada, and Western Europe. 

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Tyler Wheeler


Tyler Wheeler is a Facilitator and Moderator for our Azure Immersion Workshops and Customer Immersion Experiences. Born and bred in Baltimore, MD, Tyler has been in education and sales for the past 15 years. He received his bachelor’s degree from Towson University and then attended General Assembly to further his education in Software Development.  His love for teaching and technology gives him the passion and knowledge needed to educate others on what Microsoft Azure has to offer. 

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David Glance


David Glance is a Facilitator and Moderator for our Azure Immersion Workshops and Customer Immersion Experiences. He comes to us with six years of service with the U.S. Air Force, as an Intelligence Analyst, specializing in education, training, and innovation. A strong believer in adapting and fostering an interactive learning environment. He’s eager to make an impact and show everything that can be offered by Microsoft Azure to current and future Partners of Tomorrow!

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