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Best MSP Marketing Bets for 2024: Insights from Industry Leaders

Writer's picture: The Crancer GroupThe Crancer Group

Hey TCG Partners!

 

Are you a Microsoft Channel Partner seeking to enhance your marketing and sales strategies for 2024? In our recent VOMP, Best MSP Marketing Bets for 2024, industry leaders Aditya Mohan, and Michael Plumer joined us to discuss the evolving landscape of MSP strategies. We covered the key trends and practical approaches that MSPs should consider to thrive in the coming year.

 

Aligning Sales and Marketing for a Unified Approach

Sherman Crancer (LION) opened the VOMP by emphasizing the critical importance of aligning sales and marketing efforts within MSP organizations. He stressed, "Sales and marketing should not operate in silos. It's about creating synergy to ensure our messaging resonates and remains consistent." In addition to effectively integrating CRM systems with other tools, such as quotation services and billing systems. This integration provides end-to-end visibility, from lead generation to revenue tracking. Sherman Crancer (LION) highlighted the evolution from disconnected practices in the past to a unified team approach today, where sales sign off on marketing messages to maintain coherence and relevance to customers.

 

Our Panel of Experts Shared their insights.

Aditya Mohan reflected on his company's strategy shift, emphasizing the move towards customer-centricity. "We measure sales success by how much customers buy from us, not just what we sell them," Aditya Mohan noted. This approach aims to foster deeper emotional connections by delivering value that empowers customers to make informed decisions autonomously.

 

Aditya Mohan also discussed the technological advancements driving marketing efficiency in 2024. "We utilize tools like HubSpot and Copilot to automate processes and track progress seamlessly," He explained. Integrating AI-driven solutions enables personalized customer interactions and targeted messaging, ensuring that MSPs stay agile and responsive in their marketing endeavors.

 

Michael Plumer emphasized the importance of strategic patience when discussing the challenges of lengthy sales cycles. "For larger investments, like our team's phone migration services, the sales cycle can span over a year," he revealed. Michael Plumer highlighted the necessity of nurturing leads patiently, adapting to customer timelines, and providing consistent value propositions throughout the journey.

 

Lead Generation with a Focus on Quality and Strategic Approaches

Aditya Mohan and Michael Plumer emphasized that marketing should prioritize providing high-quality leads to sales teams, as these leads enhance the credibility of the marketing efforts and result in higher conversion rates. Regularly reviewing performance data and making necessary adjustments is an essential practice. Businesses must be agile and willing to modify their strategies based on data insights. Tools we previously discussed such as Dynamics 365 and Hubspot can help organizations make better business decisions based on consolidated data. The focus should be on maximizing the return on investment (ROI), considering both immediate results and long-term gains when evaluating the effectiveness of marketing and sales strategies.

 

Uniting Vision for 2024

Sherman Crancer (LION) reiterated the theme of unity and purpose as the VOMP concluded. "We need to shift from transactional to relational marketing," he urged us. The speakers collectively advocated for a strategic focus on customer needs, leveraging technology for efficiency and aligning sales and marketing efforts to drive sustainable growth and client satisfaction for the rest of 2024.

 

A comprehensive blueprint was provided for us to navigate and excel in an increasingly competitive market landscape. By embracing these insights and strategies, we can forge stronger customer relationships, enhance operational efficiency, and achieve measurable results.



Get Started Today

Don’t let the complexities of marketing and sales hold you back. Apply the insights from our VOMP and join us this month for to learn how to maximize your Co-op funding and navigate the Microsoft Partner Center.

 

Download our ICS calendar and register today. https://lnkd.in/eZfw-rZe

 

We look forward to seeing you!

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