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Unveiling Microsoft's Incentives & Navigating Co-op

Hello, Microsoft Partners!

Following the success of our spooky October edition, we're thrilled to bring you another power-packed Voice of the Microsoft Partner. In our upcoming VOMP, we're lifting the curtain on Co-op, Microsoft's game-changing program. 

VOMP  Poster

In case you missed our October 27th session, where we unmasked Microsoft’s incentives and revealed best practices to maximize your rewards, you can catch the recording here.

In this VOMP, we had the pleasure of speaking to Jason Hinton, Director of Azure Strategy for GPS US at Microsoft, and Michael Haines, Director of Channel Incentive Strategy & Design at Microsoft. They shared invaluable insights and tips on leveraging Microsoft’s incentive programs to grow your business and deliver customer value. 

Some of the key takeaways from the session were:

  • Microsoft’s incentive portfolio is designed to reward partners for participating in the Microsoft ecosystem and collaborating with Microsoft to meet customer needs.

  • Microsoft offers incentives across different solution areas, business types, and segments, such as Business Applications, Modern Work, Security, Azure, and Surface.

  • Microsoft’s incentives are aligned with the customer lifecycle, from pre-sales to post-sales, and reward partners for driving customer acquisition, consumption, and retention.

  • Microsoft’s incentives are dynamic and updated regularly to reflect market trends and customer demands. Partners should stay informed and updated on the latest incentive opportunities and requirements.

  • Microsoft’s incentives are administered through Partner Center, where partners can enroll, claim, and track their incentives.

Don’t forget to mark your calendars for our last Voice of the Microsoft Partner of 2023 on Friday, December 1st! We'll be diving deeper into Co-op, Microsoft’s program that reimburses earned funds to participating partners, helping build channel awareness and preference for Microsoft products.

Discover how to access, use, and optimize your co-op funds for effective marketing activities that increase brand awareness and drive growth in your sales pipeline. Hear from our team about best practices and impactful cases of partners using co-op funds to grow their business. Don’t miss this opportunity to learn more about this powerful program and how it can help you grow your partnership with Microsoft. Register here and join us for this exciting session.

Thank you for being part of our Microsoft Partner community. We look forward to seeing you soon.

The Crancer Group

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