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Insights from the Voice of the Microsoft Partner in June: Net New Customer Acquisition Strategies

The June edition of the Voice of the Microsoft Partner (VOMP) featured industry experts who shared valuable insights on net new customer acquisition strategies in the IT industry. Sherman Crancer, Aditya Mohan, Walter Silin, and Victor Gallego provided their expertise on various aspects of customer acquisition, including industry trends, GTM planning, outreach strategies, differentiation, lead generation, CRM utilization, and partnership collaborations. This blog will provide a comprehensive overview of the key insights shared by these industry experts, equipping Microsoft partners with valuable knowledge to drive successful net new customer acquisition strategies in the dynamic IT landscape.


Sherman Crancer Headshot

Sherman's Insights:

Sherman Crancer, Founder of TCG and President of Surveil, discussed the state of the business in IT and emphasized the importance of staying updated with emerging technologies and market shifts. He highlighted the significance of creating a well-defined GTM plan aligned with organizational goals and target audience. Additionally, he emphasized the need to adapt outreach strategies to meet the changing preferences of customers, who increasingly rely on digital platforms for information and decision-making.



Aditya Mohan Headshot

Aditya's Insights:

Aditya Mohan, Director of Alliance Marketing at Skykick, provided insights into net new customer acquisition strategies, emphasizing the significance of market trends, optimizing business processes, and delivering value to customers. He introduced the concept of "playing it right," highlighting the need to align strategies with market dynamics and customer needs. Aditya also stressed the importance of leveraging partnerships and collaborations to enhance customer acquisition efforts by tapping into the partner's network and expanding reach.


Walter Silin Headshot

Walter's Insights:

Walter Silin, President of Bauen Solutions, focused on the importance of distinguishing oneself in a crowded market and building strong partnerships. He emphasized the role of custom development and business process efficiency in bridging technology gaps and leveraging existing solutions. Walter highlighted the value of defining one's expertise while also embracing partnerships to create an ecosystem that offers comprehensive services to customers.


Victor Gallego Headshot

Victor's Insights:

Victor Gallego, representing IBM, shared insights on differentiation, lead generation, CRM utilization, partnerships, and target industries for net new customer acquisition. He emphasized the role of technical expertise and collaboration with technical architects and engineers in distinguishing an organization. Victor discussed the importance of a hybrid approach to lead generation, combining outbound sales efforts with inbound strategies. He also identified mid-size enterprises as a key target segment for IT service providers due to their increasing need to reduce internal IT infrastructure and shift towards IT-as-a-Service models.


The June edition of the Voice of the Microsoft Partner brought together a wealth of expertise and valuable insights on net new customer acquisition strategies. Speakers Sherman Crancer, Aditya Mohan, Walter Silin, and Victor Gallego provided unique perspectives and actionable advice for Microsoft partners looking to enhance their customer acquisition efforts. By implementing the strategies discussed, Microsoft partners can unlock new opportunities and drive business growth.


Take the first step towards boosting your customer acquisition efforts and stay ahead in the competitive IT landscape. Start implementing these strategies today and witness the positive impact on your business.


Watch the June Voice of the Microsoft Partner below.


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