WHERE PARTNERS GO TO TRANSFORM

Managing the Microsoft Partner of Tomorrow

OUR MISSION

Our Mission at The Crancer Group is to help Microsoft Partners transform into the partner of tomorrow by creating a systematic and foundational approach to customer acquisition. We focus on foundation first, then implement a predictable and repeatable go to market strategy. Our goal is to grow our partners 40% year over year!

The Crancer Group only takes on a select number of Microsoft Partners each year. Learn how Microsoft Partners grew 40% year over year!

 

KEY PILLARS OF OUR ENGAGMENT

The driving force behind becoming the Partner of Tomorrow.

Package Building Concepts

We help you target vertical markets by producing offers that solve specific business challenges with technology. The Package Building process allows your sales team to promote solutions that are most profitable for your business and create effective growth.

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Total Addressable Market

As a Microsoft Partner, you should be focused on becoming experts in the verticals you service. Build your reputation as an industry leader and find creative ways to source opportunities by following our strategic approach to market development.

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Customer Immersion Experience

We use the Customer Immersion Experience hands-on lab environment to drive net new leads for your business. Have the opportunity to allow your customers to test drive the latest Microsoft Technologies that your business focuses on.

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We are proud to be the preferred Azure Learning Partner for the Microsoft U.S. subsidiary!

Start building your Microsoft Practice today! 

SUCCESS STARTS WITH A SOLID FOUNDATION

We guide every Partner through our 3 to 4 week Foundational Program to ensure fundamental business practices are in place. Our program focuses on the steps to improve your Microsoft practice, Go-To-Market strategies, and to maximize available funding programs.

FOUNDATION PROGRAM

Microsoft Incentive and Program Optimization

Customer Immersion Experience (CIE) Readiness – Discuss how CIE’s operate and how to implement them in your sales and marketing funnel

Advanced Specialization Roadmap - Review and assess current Competencies and Advanced Specializations to align with business objectives. A roadmap to obtain Advanced Specializations will be advised.

Solution Development - Creation of vertical offers with guidance to submit to the Microsoft Marketplace and steps to achieve Co-sell ready statues with Microsoft.

Marketing Strategy Review and Go-To-Market (GTM) Assets

Sales Strategy and Planning

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NEXT STEPS TOWARD SUCCESS

Once the Foundation is built for your business, we then guide you through one of package offers that best fits your long-term organizational goals. We have designed a robust and comprehensive program that will lead you into becoming the Partner of Tomorrow. Select from our offers below to learn more!

ACCELERATE
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$2,999.00 / Month
  • Foundation Program

  • 2 Marketplace Ready Solutions​​

    • ​2 Infographics ​​

    • 2 Marketing Flyers

  • Go-to-Market Strategy

  • Microsoft Practice Management

  • Business Practice Optimization & Development

  • Quarterly Marketing Review

  • Technical Readiness Plan

  • Dedicated Resource for Market Development Funds & Co-Op Requests

  • Microsoft Business Profile Optimization

  • Number of Regular Customer Immersion Experience (CIE) Events a Month - One (1)

  • Number of Project LeadGen CIE Events a Month - One (1)

PROJECT LEAD GEN
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$5,999.00 / Month
  • Foundation Program

  • Demand Generation for Customer Immersion Experience (CIE) Events

    • Maximum of 15 attendees for each event​

  • Choose from a Variety of CIE Topics:

    • Azure VM & Compute​

    • Microsoft 365 Security 

    • Microsoft Power Platform

  • Post CIE Reports and Support

    • Post Event Nurture Campaign​

  • Number of Regular CIE Events a Month - One (1)

  • Number of Project LeadGen CIE Events a Month - Two (2)

OPTIMIZE
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$8999.00 / Month
  • Foundation Program

  • Sales Team Training​

    • Accelerate Sales Funnel ​

    • Business Development

    • Case Study Role Play 

    • Microsoft Nurture Campaign

  • Microsoft Certification Plan (Required)

    • AZ-900 Azure 

    • MS-900 Security 

    • PL-900 Power Platform

  • Cloud Certification Plan (Optional) 

    • AWS​

    • Google 

  • Number of Regular CIE Events a Month - One (1)

  • Number of Project LeadGen CIE Events a Month: Two (2)

OUR PARTNERS OF TOMORROW