WHERE PARTNERS GO TO TRANSFORM

Managing the Microsoft Partner of Tomorrow

OUR MISSION

Our Mission at The Crancer Group is to help Microsoft Partners transform into the partner of tomorrow by creating a systematic and foundational approach to customer acquisition. We focus on foundation first, then implement a predictable and repeatable go to market strategy. Our goal is to grow our partners 40% year over year!

The Crancer Group only takes on a select number of Microsoft Partners each year. Learn how Microsoft Partners grew 40% year over year!

KEY PILLARS OF OUR ENGAGMENT

The driving force behind becoming the Partner of Tomorrow.

Package Building Concepts

We help you target vertical markets by producing offers that solve specific business challenges with technology. The Package Building process allows your sales team to promote solutions that are most profitable for your business and create effective growth.

Watch to discover more!

LEARN MORE

Total Addressable Market

As a Microsoft Partner, you should be focused on becoming experts in the verticals you service. Build your reputation as an industry leader and find creative ways to source opportunities by following our strategic approach to market development.

Watch to discover more!

LEARN MORE

Customer Immersion Experience

We use the Customer Immersion Experience hands-on lab environment to drive net new leads for your business. Have the opportunity to allow your customers to test drive the latest Microsoft Technologies that your business focuses on.

Watch to discover more!

LEARN MORE

We are proud to be the preferred Azure Learning Partner for the Microsoft U.S. subsidiary!

Start building your Microsoft Practice today!

SUCCESS STARTS WITH A SOLID FOUNDATION

We guide every Partner through our 60 day Foundational Program to ensure fundamental business practices are in place. Our program focuses on the steps to improve your Microsoft practice, Go-To-Market strategies, and to maximize available funding programs.

FOUNDATION PROGRAM

Partner Operational Checklist – 72 Actionable steps to improve your Microsoft Business Practice

Customer Immersion Experience (CIE) Readiness – Discuss how CIE’s operate and how to implement them in your sales and marketing funnel

Silver and Gold Platform Competency Strategy - Review and assess current Competencies to provide guidance on how to obtain necessary Silver/Gold competencies as a Microsoft Partner

Microsoft Supplier Setup Guidance

Marketing Strategy Review and Go-To-Market (GTM) Assets

Cloud Solution Provider Guidance – Optimize Cloud Practice and integration guidance for Microsoft Distributors

Strategic Co-Op Implementation Plan – Discuss strategies on how to maximize Co-op funds provided by Microsoft

Solution Development

NEXT STEPS TOWARD SUCCESS

Once the Foundation is built for your business, we then guide you through one of package offers that best fits your long-term organizational goals. We have designed a robust and comprehensive program that will lead you into becoming the Partner of Tomorrow. Select from our offers below to learn more!

ACCELERATE

$2,999.00 / Month

Foundation Program
2 Marketplace Ready Solutions
- 2 Infographics
- 2 Marketing Flyers
Go-to-Market Strategy
Microsoft Practice Management
Business Practice Optimization & Development
Quarterly Marketing Review
Technical Readiness Plan
Dedicated Resource for Market Development Funds & Co-Op Requests
Microsoft Business Profile Optimization
Number of Regular Customer Immersion Experience (CIE) Events a Month - One (1)
Number of Project LeadGen CIE Events a Month - One (1)

PROJECT LEAD GEN

$5,999.00 / Month

Foundation Program
Demand Generation for Customer Immersion Experience (CIE) Events
- Maximum of 15 attendees for each event
Choose from a Variety of CIE Topics:
- Azure VM & Compute
- Microsoft 365 Security
- Microsoft Power Platform
- Azure Virtual Desktop
Post CIE Reports and Support
- Post Event Nurture Campaign
Number of Regular CIE Events a Month - One (1)
Number of Project LeadGen CIE Events a Month - Two (2)

OPTIMIZE

$8999.00 / Month

Foundation Program
Sales Team Training
- Accelerate Sales Funnel
- Business Development
- Case Study Role Play
- Microsoft Nurture Campaign
Microsoft Certification Plan (Required)
- AZ-900 Azure
- MS-900 Security
- PL-900 Power Platform
Cloud Certification Plan (Optional)
- AWS
- Google
Number of Regular CIE Events a Month - One (1)
Number of Project LeadGen CIE Events a Month: Two (2)