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Leadership Team


The Crancer Group is a talented group of professionals with a wide range of skills and experience. We love what we do and do it with passion! Learn more about the unique individuals who are the driving force behind creating the Partners of Tomorrow.

MSP Division

Our mission on the MSP side is to help Microsoft Partners transform into the Partner of Tomorrow by creating a systematic and foundational approach to net new customer acquisition. We focus on foundation first, then implement a predictable and repeatable go to market strategy. Our team works closely to help with sales, marketing, and technical employees to ensure the best Customer Immersion Experience possible.

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Sherman Crancer


Sherman Crancer is the President of The Crancer Group who spent the past 5 years at Microsoft. As a high energy, fiscally conscious, and goal-driven technology executive, Sherman Crancer approaches each new business challenge with his intrinsic flair for innovation, creative problem-solving, and measured risk-taking to drive consistent bottom-line improvement. The selective set of partners Sherman Crancer works with grow on average 40% year over year. Focusing on business risk, profitability, differentiation, and creative marketing techniques as the pillars of his business practice.

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Richard Crancer


Richard Crancer is the Chief Operating Officer at The Crancer Group. Originally from the San Francisco Bay area, he now lives in San Diego with his family. Richard brings his many years of experience in the financial services/customer services industry to the organization. He is a multi-faceted individual who oversees all departments of The Crancer Group.

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Giovanna Rossignol


Multilingual, Business Develop Manager with a demonstrated history of working in the information technology, healthcare and services industry. Skilled in IT Sales, Product Presentations and Roadmap; Strategic Planning, Public Speaking, and CRM in SMB and Enterprise. Tactical, analytical thinker with track a record of exceeding target quota and sales revenue goals.

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Radu Malinas


Radu Malinas is the Administrative Assistant at The Crancer Group. Originally from Romania, he graduated from Babes-Bolyai University, Cluj-Napoca, with a BS in Communication Sciences, with over 7 years of administrative/management experience in the casino/gambling industry; more recently in the construction and maintenance industry. He brings a fresh set of eyes, to our team, in organization and administration through his detail-oriented, collaborative skills and excitement to be in an industry that continuously shifts and adapts. Currently living in San Diego, he looks forward in working with our Microsoft partners.

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Phil Kent


Phil is a Lead Customer Immersion Experience Facilitator at the Crancer Group. He is a Southern California native and retired from the Marine Corps as a First Sergeant with over 20 years of service. While in the Marine Corps, he achieved a Master's degree in Homeland Security. He is eager to jump into the next chapter of his life by dedicating himself to empowering the minds of others on the top Microsoft Technologies as a Customer Immersion Experience Facilitator in training and creating valuable relationships with our Partners of Tomorrow!

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Kathleen Barton


Kathleen assists the operations team by supporting partners through our Foundation Program and Customer Immersion Experiences. She comes to the Crancer group with an array of experience in the medical device manufacturing industry, including production/manufacturing leadership and business process improvement. She has led improvement projects in HR processes, portfolio management, and manufacturing. Her continual improvement mindset and strong interpersonal skills give her the abilities and desire to provide the best customer service to current and future partners.

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Riva Eliya


Riva Eliya is a marketing coordinator for the Crancer Group. Raised in Southern California, Riva is currently a senior attending California State University, San Marcos to obtain her Bachelors of Business Administration in Marketing. She has a professional background in social media marketing, certifications for social marketing, and experience in creating marketing content. Riva is eager to use her experience to optimize Partner's marketing material and create new relationships with current and future Partners of Tomorrow!

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The Learning Team

The Learning Team is the gold standard for Microsoft education. Our team has facilitated over 300 Azure Immersion Workshops in the last year, alone. They run 30+ AIW's a month, on average, for the Microsoft subsidiaries in the United States, Canada, and Western Europe. 

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Tyler Wheeler


Tyler Wheeler is our CIE Moderator and Facilitator for our Azure Immersion Workshops.  Born and bred in Baltimore, MD, Tyler has been in education and sales for the past 15 years.  He received his Bachelor’s Degree from Towson University and then attended General Assembly to further his education in Software Development.  His love for teaching and technology gives him the passion and knowledge needed to educate others on what Microsoft Azure has to offer. 

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Nicole O'Block


Nicole O’Block works with Brian and Tyler to ensure prompt, accurate delivery in our Azure Immersion workshops. After graduating from Penn State University, she worked and traveled across 48 countries before returning home to study User Experience (UX) Design at General Assembly. Nicole has since worked for several start-ups as their Lead UX Researcher. She’s delighted to bring to her user-centered expertise to the Crancer Group as we continuously improve the impact of our CIEs, one workshop at a time.

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David Glance


David Glance is a customer immersion experience facilitator and moderator for the Azure CIE's. He comes to us with six years of service with the U.S. Air Force, as an Intelligence Analyst, specializing in education, training, and innovation. A strong believer in adapting and fostering an interactive learning environment. He’s eager to make an impact and show everything that can be offered by Microsoft Azure to current and future Partners of Tomorrow!

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